In short
If you read nothing else
- Your domain, website, business email, Google profile and social pages should all be in your business’s name, with your business email as the login.
- Anyone you hire gets their own access, at the lowest level that does the job, and loses it when the job ends. Don’t share your passwords.
- Turn on two-step sign-in everywhere, starting with email, and make sure the recovery email and phone belong to the business.
- Settle ownership in writing before work starts. It’s much easier than getting an account back afterwards.
Why this comes before hiring
Most small businesses get their accounts set up by someone helpful: a web designer, an agency, a nephew, the employee who was good with computers. The work gets done. The question nobody asks is whose name went on the account.
It matters later, usually at a bad moment. The rules each platform runs on show why:
- Domain renewal reminders go to the registered holder. ICANN’s rules require registrars to send them about a month and a week before a domain expires, and again within five days after if it isn’t renewed. If the registration is in someone else’s name or email, you won’t see them.
- A Google Business Profile has one primary owner, and only owners can add or remove the people who manage it.
- A Search Console owner you remove can come back if their verification token is still on your site. Google says to remove the tokens too.
- A Facebook Page needs at least one person with full control. If nobody has it, Meta deactivates the Page and schedules it for deletion.
None of this is hard to fix while everyone is still answering the phone. It’s much harder after a falling-out, a closed agency or an employee who has moved on.
The rule
Your business owns every account, in its own name, with its own email. Anyone you hire gets their own access, at the lowest level that does the job, and only for as long as the job lasts.
That last part comes straight from the FTC’s advice to small businesses on vendors: when a vendor has a real need for access, grant it on a need-to-know basis and only for the time it takes to finish the task. Don’t reuse passwords, and don’t share them.
Map your accounts
Go through the list below with your logins in front of you. For each account, answer three questions. Anything you mark “Don’t know” or “Not sure” is the first thing to find out.
Login ownership map
For each account: whose name is it in, is two-step sign-in on, and are the recovery email and phone yours? Nothing is saved or sent.
- Domain name (registrar)Where you renew your web address
- Website host or builderSquarespace, Wix, WordPress host and so on
- Business emailGoogle Workspace, Microsoft 365 or your host
- Google Business ProfileYour listing on Google Search and Maps
- Google Search ConsoleHow Google sees your site
- Google AnalyticsWho visits your site
- Facebook Page and InstagramIncluding the business portfolio
- Booking, forms or payment toolsAnything customers use to reach or pay you
- Checked
- 0
- Fully yours
- 0/0
- To fix
- 0
Start with the domain and the business email. Whoever controls the email can usually reset everything else.
Checked on: ____________Check again: before you hire anyone
Start with your business email. Most accounts reset their password through email, so whoever controls that inbox can usually get into everything else.
Your domain name
Your domain is your web address and usually your email address too. It’s the one account that can take both down at once.
Find where it’s registered. Search your domain on ICANN Lookup. It shows the registrar and the expiration date. The owner’s name is often hidden from public view.
Log in to that registrar. Check that the registrant is your business, the account email is a business address you control, and the contact details are current. ICANN expects registrants to keep that information accurate and to answer their registrar within 15 days.
Check renewal. Turn on auto-renew and make sure the card on file is current and is the business’s. Note the expiration date somewhere you’ll see it.
Note every login that touches it. Billing and settings aren’t always in the same place.
That last step is one we found on our own domain. When we looked up primebridgeenterprises.com on October 9, 2026, the public record showed the registrar and the expiration date, but no owner name. It also showed the domain was bought through Google Workspace. For domains bought that way, Squarespace’s help center says renewal, auto-renew and payment are managed in the Google Workspace Admin console, while DNS, transfers and registration details are managed in Squarespace. That’s two logins for one domain, and both need to be ours.
Your Google accounts
Google uses different roles in each product. Here is what to check in each one:
Business Profile
- Owners have full control. Managers have mostly the same access but can’t add or remove people or remove the profile.
- A profile can have several owners but only one primary owner. Make sure that’s you, through a business email.
- New owners and managers wait 7 days before they can remove people or transfer primary ownership.
- Helpers get manager access, not ownership. Our profile checklist covers the rest of the profile.
Search Console and Analytics
- Search Console has verified owners, delegated owners, full users and restricted users. A web designer usually needs a full user, not an owner.
- When someone leaves, remove their verification tokens as well as their name. Google warns that a removed owner with a token still in place can verify again.
- An owner you don’t recognize can be a sign your site was hacked, according to Google.
- In Analytics, the Administrator role has full control, including who else has access. Keep at least one Administrator on a business account.
Search Console is also how you see whether Google can read your site at all; our guide Can Google read your website? walks through it.
Facebook and Instagram
For a Facebook Page in a business portfolio, Meta has three levels of access: partial access in business tools only, partial access in business tools and Facebook, and full control. Only people with full control can change Page settings, delete the Page, and give or remove access, including on a linked Instagram account.
Give full control to the owner, plus one trusted backup. Give everyone who posts, answers messages or runs ads partial access for those tasks. And never let the number of people with full control drop to zero: Meta deactivates a Page that has nobody with full control and schedules it for deletion.
Lock the doors you own
- Turn on two-step sign-in (also called multifactor authentication or MFA) for every account that offers it. CISA says to start with email and other important accounts.
- Use the business’s own recovery email and phone, not a former employee’s cell or a personal address nobody checks.
- Keep passwords in a password manager or another place the owner controls, so they don’t live in one person’s head.
- Use a strong, unique password for each account. The FTC suggests at least 12 characters with a mix of upper and lower case, numbers and symbols.
Before you hire anyone
The FTC’s first piece of advice on vendors is to put your expectations in writing, up front. For accounts, that means agreeing on six things before work starts:
Existing accounts stay in your name. They get their own access, at the level the job needs.
New accounts are created in your business’s name and email, with your payment method where there’s a bill.
Your domain is registered to your business, in a registrar account you can log in to.
You get a list of everything they set up: each account, where it lives, and who has access.
Their access ends on a date you agree, or when the work is accepted.
Nothing they build depends on their personal accounts to keep running.
That’s how we work too. Our service terms for websites, Google profiles and search visibility say it plainly: you keep ownership.
In the Army, every piece of equipment is signed for on a hand receipt, and the name on that receipt is the person accountable for it. Your domain, your Google profile and your email are your business’s equipment. Before anyone else touches them, make sure the hand receipt has your name on it.
When a job ends or someone leaves
Do this the same week, not when you next remember:
- Remove their access in each account on your map: Business Profile, Search Console (including their verification tokens), Analytics, your Facebook Page, your website, and any booking or payment tools.
- Change any password they knew, starting with email and the domain registrar.
- Check recovery emails and phone numbers, and replace any that were theirs.
- Look for owners or admins you don’t recognize. In Search Console, Google treats that as a possible sign of a hack.
If someone else already holds it
Start by asking. Most designers and former employees will hand an account back when asked plainly, and it’s much faster than any formal process. If that doesn’t work:
- Google profileRequest ownership
- Use Google’s request flow for a profile someone else manages. The current owner has 3 days to respond. If they don’t, you may be able to claim it, though Google says that option isn’t always available.
- DomainWork with the registrar
- Ask the registrar how to change the registrant or move the domain to your own account. Transfers can be restricted: under ICANN’s Transfer Policy, a registrar may deny a transfer requested within 60 days of a registration or a previous transfer. Start early.
- Facebook PageMeta’s dispute form
- Meta’s Business Help Center has a form to dispute who controls a Page. Have records ready that show the business is yours.
- Search ConsoleVerify it yourself
- If you control your website or your domain’s DNS, you can verify ownership with your own token. Then review the other owners and remove any you don’t recognize, along with their tokens.
Rules and menus change. The help pages in the sources are the authority for each step. If an account is tied up in a legal dispute, talk to a lawyer before you act.
Questions owners ask
My web designer registered my domain. Is that a problem?
Not if it’s registered to your business and you can log in to the account it sits in. If it’s in their account or their name, ask them to move it to a registrar account your business owns, with the business as the registrant, and keep the renewal payment method yours.
Should I give my designer or agency my password?
No. Give them their own access at the level the job needs, such as a manager on your Google Business Profile, a user in Search Console, or partial access to your Facebook Page. The FTC advises against sharing passwords. If a tool has no way to add users, change the password when the job is done.
What’s the difference between an owner and a manager on a Google Business Profile?
Owners have full control, including adding and removing people and deleting the profile. Managers have mostly the same access, but they can’t add or remove users or remove the profile. A profile can have several owners, but only one primary owner.
How do I find out who registered my domain?
ICANN Lookup shows which registrar holds your domain and when it expires. The owner’s details are often hidden from public view, so the reliable check is the registrant name inside the registrar account. If you don’t have that login, ask the registrar how to prove you’re the owner.
The person who set up our accounts won’t respond. What now?
For a Google Business Profile, you can request ownership: the current owner has 3 days to answer, and if they don’t, you may be able to claim it. For a domain, contact the registrar. Meta’s Business Help Center has a dispute form for Page access. Keep records that show the business is yours.
Sources
Checked on October 11, 2026. Platforms change their tools and documentation often; if something here no longer matches what you see, the source is the authority. Tell us at pb@primebridgeenterprises.com and we’ll fix the guide.
- ICANN. Registrants’ Benefits and Responsibilities (opens in a new tab)
- ICANN. Expired Registration Recovery Policy (opens in a new tab)
- ICANN. Transfer Policy (opens in a new tab)
- ICANN. ICANN Lookup (registration data lookup tool) (opens in a new tab)
- Squarespace Help Center. Managing domains registered through Google Workspace (opens in a new tab)
- Google Business Profile Help. Manage your Business Profile owners & managers (opens in a new tab)
- Google Business Profile Help. Request ownership of a Business Profile (opens in a new tab)
- Search Console Help. Managing owners, users, and permissions (opens in a new tab)
- Analytics Help. Access and data-restriction management (opens in a new tab)
- Meta Business Help Center. About Page access (opens in a new tab)
- Federal Trade Commission. Cybersecurity for small business: Vendor security (December 2018) (opens in a new tab)
- CISA. Turn On MFA (opens in a new tab)
